6.16 Links - Proof Point or CTA (Calls-To-Action)
The 'Links - Proof Point or CTA' block can be very visually powerful and should be used with care.
Proof points provide a visually interesting way to present important facts about the site in an easy to absorb fashion -- i.e., no reading. Studies show that most website visitors only skim a web page and don't read all the text. However, proof points do have strict character limit counts so need to be limited to small chunks of information.
Calls to Action are an extremely important part of a web page, especially your home page. They provide direction to the page visitor, giving a clear route to accomplishing the next step in a goal. When creating your calls to action, consider what it is you want the visitor to do next and help them get there.
Best Usages
- Large Proof Points: Concise facts with numbers work best with Large Proof Points. See Quick Reference below for character limits.
- Small Proof Points: Presenting very important short pieces of text. See Quick Reference below for character limits.
- Call-to-Action Buttons: Use short, descriptive text with action words - 20 character limit
- Call-to-Action Links: Works better for calls to action of secondary importance on a page - 15 characters per line
Example
Styles & Usage
The style types that are available for this block are listed below:
Proof Points
Type 1: Proof Points Large with Intro Text
Mike Cottrell College of Business
The Mike Cottrell College of Business builds strong graduates and strong communities.
Over
business students in Fall 2015
Increase of
in the number of internships since 2013
Named a
for Vets Business School in 2 of the past 3 years
Type 2: Proof Points Small with Intro Text
We provide multiple location and online options, providing personalized attention, small class size, and flexible schedules.
Type 3: Proof Points Large no Intro Text
SAT
Math
SAT
Critical Reading
ACT
Math
Type 4: Proof Points Small no Intro Text
Become an army officer
Leadership & Management Skills
Be a part of an elite team
CTA (Call to Action)
Type 1: Call to Action Buttons with Intro
Find Out More
Type 2: Call to Action Links
Type 3: Call to Action Buttons - No Intro
The diagrams below will help you determine where this block can be used. The "Y" inside the box, 
, means this block can go in to this column or space. The ''N' inside the box, 
means this block can't go in this column or space.
Proof Points
CTA's (Call to Actions)
Proof Points Large
Naming Convention
- Name of block should always begin with ppoints-
Please be sure to double check your naming structure to ensure there are no spaces in between any words or dashes. Any space in the name will disrupt the functionality of your block.
Correct: ppoints-fall-signup
Incorrect: ppoints fall-signup
Character Limits
- header – 20 characters
- intro paragraph – 250 characters
- above the line – 10 characters
- below the line – 5 characters
- text – 100 characters
What can I add to this block?
- Links? Yes
- Other Blocks? No
Note: This should not be the first thing on a page
Proof Points Small
Naming Convention
- Name of block should always begin with ppoints-
Character Limits
- header – 15 characters
- Intro paragraph – 150 characters
- proof points – 40 characters
What can I add to this block?
- Links? Yes
- Other Blocks? No
Note: This should not be the first thing on a page
Call-to-Actions Links
Naming Convention
- Name of block should always begin with lk-cta-
Character Limits
- links – 15 characters per line of text (text will wrap and create more lines)
What can I add to this block?
- Links? Yes
- Other Blocks? No
- Columns? Yes (pre-designed format)
- Sections? Yes (pre-designed format)
Note: This should not be the first thing on a page
Call-to-Actions Buttons
Naming Convention
- Name of block should always begin with lk-cta-
Character Limits
- Intro text - 20 characters
- Link text - 20 characters
What can I add to this block?
- Links? Yes (only for button link)
- Other Blocks? No
Note: This should not be the first thing on a page